Know your Customer Experiences, Know your Data, Be part of their Lifestyle

Customer Experiences: Creating, nurturing and strengthening defines businesses. Mobile and social have increased the number and the frequency of touch points of customer engagement. Chandar Pattabhiram, Marketo CMO, quite nicely calls it Engagement Economy. Some branded manufacturers have discovered that the value of directly engaging with their clients and have been aggressively selling directly to them (DTC) …

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Mobile commerce in India is likely to jump to 45-50% in 2017

Online sales in India is expected to touch $17.52 billion by 2018. It is about 3% of the US non-store retailers sales ($560 billion). What is interesting about this number is the potential and the growth rate.
In the US, the nonstore retailers are growing at the rate of 13.2 %. Mobile commerce in Indian market is estimated to grow at 45-50% in 2017. Currently, online sales in India is dominated only in the metros. As of 2015, smartphone users in India was at 220 million, growing at 23%. It is predicted that by 2017 India will overtake the US as the second largest market for smartphones, after China. Mr. Nitin Gadkari, Minister of Road Transport and Highways, and Shipping announced in January 2017 that the Government of India will be investing US$75.30 billion for the road, railway and port connectivity projects. With better infrastructure and continued smartphone adoption, one can expect online shopping in India to grow at the current rate if not better.

The number of consumers who purchase online is expected to cross 100 million by end of 2017, with e-retail market likely to jump 65% year on year in 2018, a recent research study reveals.
Read the full article at: www.thepaypers.com

Accelerated Growth Requires Excellence in Product Information Management

Rapid Expansion Requires Excellence in PIM Solution Rapid expansion of a business comes with both positive and negative consequences. One obvious positive, of course, is the increase in the top line. Conversely, if a business is not able to scale people, process and technology to meet or exceed the rapidly growing demand, its ability to …

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Managing Customer Data at Cyber Security Companies

Customer data is attractive to Cyber threats As companies collect large amounts of sensitive customer data, they get more attractive to cyber criminals. 2016 saw cybersecurity affecting the U.S. presidential election(1). Yahoo (2). and Talk Talk (3). The global cost of cybercrime is estimated to reach $2 trillion by 2019 and an average cost per …

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One Size doesn’t fit all – The Complexities of a Global PIM

Need for a Global PIM Organizations that excel in provisioning Rich Product Content, Consistent Messaging, Optimum Assortment Mix and Accelerated Time to Market often have mature Processes, Data Management Practices and Technology at their disposition. Organizations with a Global reach realize the need for a streamlined set of PIM processes and data – that support …

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The role of NoSQL in MDM & PIM

What does NoSQL mean to Riversand’s MDM & PIM solutions? “Are you going to replace your relational database store with a NoSQL?” “What role does NoSQL play in your MDM or PIM products & platform?” “How will you ensure ACID transaction sanctity in a NoSQL environment?” … find and replace the term “NoSQL” above with …

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Tapping the Untapped Market : The Sequel

In my previous blog, I had talked about how weather can influence a retailer’s data governance model. Here we will explore more factors that can spice up the same. Holiday/ Special event Forecasts Consumers remain enthusiastic about Holiday Shopping -both in-store and online. Studies show that consumer demand for seasonal products can increase 50 to …

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Tapping the Untapped Market

Tapping the Untapped Market, In today’s fast paced, ever changing and highly competitive retail world, retailers have to rely on business insights in order to maintain an edge over its competitors and attract more customers. Customers of today have a different expectation from retailers – “I Want It When I Want It”. Data is the …

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Role of Product Information Management (PIM) in Global Data Synchronization (GDSN) and Data Pools

We have come full circle on the data pools, from the rush of the early days of data pool proliferation to the data pool consolidation of today. To say the least industry has realized the importance of data pools, especially the established ones in the global supply chain. One important question is always being asked …

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Digital differentiation for mid-sized manufacturers & distributors is elusive but Product Information Management (PIM) can help

As I travel the world speaking with a variety of companies, one of the observations I have made is that mid-sized manufacturers & distributors are at a cross roads – they are caught between a history of traditional commerce and the growing digital commerce wave. On one side, they are engaged in the traditional design, …

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