Driving Consistency Across Digital Channels – Why PIM is Important

Upen Varanasi
Upen Varanasi January 10, 2014

We’re very excited to be hosting the upcoming retailer dinner this coming Monday, January 13 for multi-channel retailers attending NRF. Forrester Principal Analyst Peter Sheldon on eBusiness and Channel Strategy will be joining us at the dinner, and he’ll be speaking on the topic of “Consistency Across Digital Channels and Why PIM is Important.” We have just a few seats left at the dinner, so if you are a retailer attending NRF and haven’t yet replied, please contact Alison at 917-902-3404 today to reserve a seat.

This topic has been of interest to multi-channel retailers, as evidenced in many of Peter’s reports.  In particular, Commerce Technology and Platform Trends 2013, included the results of a survey of multi-channel retail organizations on the commerce technology priorities they want to tackle in the coming year, and the survey found that 33% of the respondents were making PIM an e-commerce investment priority.

Ecommerce Investment PriortiesSOURCE: May 2013 Global and E-Business Strategy and Channel Strategy online survey, Forrester Research

At Riversand, we’re looking forward to having that trend continue and we look forward to spending time with you at the NRF dinner on Monday evening!

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