Consumer packaged goods (CPG) manufacturers often face major challenges in synchronizing accurate, up-to-date product information with their trading partners. Channel partners require detailed product and brand information in order to effectively market products to the end customer. Partners require automated, up-to-date, error-free product content in order to meet customers’ needs. Within their organizations, CPG manufacturers often encounter redundant and inconsistent processes, leading to sub-optimal branding and significant costs in resources, time and lost productivity from maintaining multiple silos of product information.

The Riversand PIM Solution enables CPG manufacturers to take control of their product information. Riversand serves as a centralized enterprise data repository that not only meets the immediate Global Data Synchronization (GDS) needs, but also lay’s the foundation for long-term Collaborative, Planning, Forecasting and Replenishment (CPFR) initiatives across the enterprise.