Retailers world-wide recognize the vital need to reduce operating expenses, and master multi-channel marketing, in order to increase market share and profits. An increasing number of consumers today interact with retail businesses via numerous touch points, such as “brick and mortar” retail stores, mail order catalogs or the online internet store. To successfully sell a diverse range of products efficiently, it is essential that retailers maintain consistent, complete and up-to-date product information on a 24x7 basis. Effective data synchronization and product information management are now mission-critical, enabling retailers to better implement product re-engineering and marketing strategies, and quickly communicate changes across multiple channels.

The Riversand PIM Solution enables automated synchronization of product information from external sources such as a retailer’s suppliers, UCCnet, and exchanges such as WWRE and Transora. It serves as a centralized platform for purchasing, merchandising and marketing, enabling effective collaboration. A single repository now serves as the focal point for distributing product information enterprise-wide, to multiple channels, from retail stores, to online e-commerce systems, print catalogs and promotions.