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Retailers
world-wide recognize the vital need to reduce operating
expenses, and master multi-channel marketing, in order
to increase market share and profits. An increasing
number of consumers today interact with retail businesses
via numerous touch points, such as “brick and
mortar” retail stores, mail order catalogs or
the online internet store. To successfully sell a diverse
range of products efficiently, it is essential that
retailers maintain consistent, complete and up-to-date
product information on a 24x7 basis. Effective data
synchronization and product information management are
now mission-critical, enabling retailers to better implement
product re-engineering and marketing strategies, and
quickly communicate changes across multiple channels.
The Riversand PIM Solution enables automated synchronization
of product information from external sources such as
a retailer’s suppliers, UCCnet, and exchanges
such as WWRE and Transora. It serves as a centralized
platform for purchasing, merchandising and marketing,
enabling effective collaboration. A single repository
now serves as the focal point for distributing product
information enterprise-wide, to multiple channels, from
retail stores, to online e-commerce systems, print catalogs
and promotions. |
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| Riversand
Solution Benefits |
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Increase
Revenues: Reach a larger universe of
buyers through a multi-channel strategy. Increase
revenues by reducing out-of-stock items. Authorize
and stock new product introductions in hours,
not weeks. |
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Reduce Supply Chain
Costs: Synchronize product information
across all points of the supply chain (UCCnet,
UDEX, Transora, WWRE), with disparate formats
(EAN*UCC, GCI, UDEX, SINFOS), or directly from
manufacturers. |
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Integrated Multi-Channel
Marketing: Transform sales and marketing
strategies into a fully integrated multi-channel
strategy. Generate electronic catalogs, print
catalogs and promotions from a single product
content repository. This ensures consistent product
information, pricing and branding across all channels. |
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