Overview

Benefits of PIM

Sub Verticals

Omni-Channel Retailing

For Buyer

For Planner

For Category & E-Commerce Manager

Retail solution - Overview

For retailers, the consumer is the heart of the shopping universe. They hold the power to demand an eCommerce environment which displays an attractive product assortment that is accessible enough and presented in such a manner that it encourages customers to buy. As a result of this demand for information, the need for reliable product data has become a necessity for every progressive business.

Non Linearity of Supply Chain

The information supply chain is not a non-linear process anymore, but an integrated hub of platforms and applications where the information flows freely from one user to another. Consumers have learned to use the various digital channels for different purposes. Some check their mobile to find inspiration and research product information in-store. Then they go on the web to further research the products in detail and validate their choices before ordering online or heading out to the nearest brick-and-mortar store to make the final purchase.

Omni-Channel Customer

Customers have learned to use the various digital channels for different purposes. Some check their mobile to find inspiration and research product information in-store. Then they go on the web to further research the products in detail and validate their choices before ordering online or heading out to the nearest brick-and-mortar store to make the final purchase.

Need of PIM

During every single one of these steps, digital – supported by consistent product data – is fundamental to supporting the business infrastructure that was set in place to serve and please customers. The eCommerce ecosystem is driven by the need for high-quality product content that is useful to the consumer and organized in such a manner that it drives conversions and loyalty. Product Information Management (PIM) is the missing link between companies and their audience and has the following impact on consumers and business operations.

Learn more about benefits of PIM.

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