Fingerhut goes live with Riversand’s PIM Solution to handle its Multi-Channel Retailing needs

HOUSTON, TX – August 1, 2008 -- Fingerhut, a nation-wide direct retailer has chosen Riversand Technologies Inc.,(http://www.riversand.com), to help enhance their Multi-Channel Retailing strategy through the creation of a master product repository to feed multiple enterprise systems with rich, accurate and up-to-date product information. Riversand Solution is intended to centralize all product setup activities, reduce the time to market for the new product introductions, and product updates.

Riversand’s Product Information Management (PIM) solution will provide structured product data to all business channels within Fingerhut. It will enable web catalog and printed catalog efficiencies, as well as provide a means to capture sophisticated product relationships.”Riversand provides Fingerhut with a central product repository that enables enhanced product information to be shared with our customers. Riversand’s PIM is a core system integrated to our application architecture”, said Paul Hanson, CIO of Fingerhut Direct Marketing.“Riversand is extremely excited to work with Fingerhut to help implement their PIM strategy. Fingerhut is a growing business and they have a tremendous array of products that they offer through multiple channels. We believe that we can provide tremendous efficiencies in their product information processes across the various channels and help improve the time to market” said Upen Varanasi, CEO of Riversand Technologies Inc.

About Riversand Technologies, Inc
Riversand Technologies Inc. is a leading provider of PIM and MDM software Solutions. Riversand’s MDM solution enables enterprises to manage their master data across different entities such as Product, Customer, and Vendor. Riversand’s PIM solution handles all Product related workflows and data management needs across an enterprise: from Vendors on the supply side to Customers on the demand side.Riversand marquee solutions include:

Industry leaders such as Fingerhut, ConocoPhillips, Ingersoll Rand, and ExxonMobil leverage Riversand’s PIM and MDM solution to create accurate, timely & up-to-date product information and catalogs across all corporate internal systems, customers, vendors and channel partners; and accelerate time-to-market, increase sales, improve order accuracy, reduce costs and enhance customer service. Headquartered in Houston, TX, it has 4 offices and over 100 employees’ worldwide.For more information please contact Riversand at (713) 934-8899 or visit www.riversand.com.Check out the latest MDM thoughts on the Riversand blog www.riversandblog.com.