Webinar: Ventana PIM & Consumer Goods
Featuring Ventana Research • Sponsored by Riversand
Secrets of success for product processes that improve accuracy and value
In today’s fast moving Consumer Goods industry, the most consistent information on products impacts the future success of new product introductions to customer experience across all channels. Using dedicated product information management (PIM) software is essential to manufacturers and retailers today, but just over a quarter of organizations (27%) have a single complete, consistent and reliable product record. Using PIM eliminates errors and improves the selling potential of products. Even more effective is the use of industry standards like GS1 across the global data synchronization network (GDSN), as our research finds in 26 percent of companies seeking to further automate consumer goods processes. This webinar, with Ventana Research’s CEO and chief research officer, Mark Smith and industry PIM expert Omer Farooque, Vice President of Product Strategy at Riversand, will help you understand the following:
- Why PIM is essential to consumer goods today
- Top five best practices in PIM for consumer goods
- How to use standards like GS1 across GDSN to streamline product processes
- See how dedicated PIM will help agility and consistency
- Learn how to best gain benefits
About the Presenters
CEO & Executive Vice President of Research, Ventana Research
Mark Smith, CEO & Executive Vice President of Research
Mark is responsible for the overall direction of Ventana Research and drives the global research agenda covering both business and technology areas. He is an expert in technology for business from Performance Management, Business Intelligence, Analytics to Information Management across finance, operations and IT. Mark has held CMO, product development and research roles at companies such as SAP, META Group, Oracle and IRI Software.
Vice President of Product Strategy at Riversand
Omer Farooque, Vice President of Product Strategy at Riversand
Omer Farooque has joined Riversand as a Vice President of Product Strategy focusing on the Retail, Manufacturing and Distribution industry verticals. He brings over 16 years of experience from Infosys Limited where he served in a number of leadership roles including managing a data management consulting practice and shaping go to market solutions across several verticals. At Riversand, Omer will help shape the product strategy to meet and anticipate client’s needs.