Customer Data Management Solution
Riversand provides a cloud-based solution which offers both B2B and B2C Customer MDM.
- Matching rules – Highly configurable. Weightages can be defined to different matching attributes of the records to create different match profiles.
- Merging plan – Prioritization of data from different sources can be configured.
- Survivorship rules – Defined based on the matching score to create a new entity, merge automatically or initiate a manual workflow.
Learn about the Riversand customer data management solution.