Knowing your customer helps you to push the right content at the right time through the right channel, during your customer’s purchase lifecycle. A customer master solution provides the ability to understand and adapt to evolving customer needs, analyze and nurture customer relationships for both B2B and B2C contexts.
Riversand MDMCenter helps improve customer loyalty and acquire new customer segments by providing a
- Single enterprise data management platform to manage, govern and analyze: Customer data (Golden record & survivorship)
- True multi-domain matching capabilities (party and thing province context aware).
- Integrated processes for new Customer introduction from various sources
- Identification, prevention and elimination of duplicate data at the source, translated at the source of reference or at the point of syndication.
- Data services to enrich and validate key customer data segments like Address, Sales-force, D&B, and Hoovers