Reduce time-to-market: Publish product changes or new product introductions in real-time to relevant sales channels or customer touch-points.

Increase operational efficiency: Publish product information to any sales channel from a single source. This reduces marketing, selling, and operating costs, which leads to increased profit margins.

Create customer or channel specific catalogs: Customize catalog content in a multitude of formats and languages to meet specific customer or channel requirements.

Increase workforce productivity: Automate manual processes and provide data reuse functionality.

Ensure brand consistency: Create and manage product information in one place and automatically publish to all of your sales channels.

Support multiple media publishing: Publish to e-catalogs, print media, and CD-ROMs from one source.