Manufacturers and distributors must provide accurate, detailed and up-to-date product information to their customer and channel partners. The rapid growth of the Internet and online commerce represents a significant new opportunity for companies to promote their products and reach new customers. Traditional channels of print catalogs and datasheets continue to be relevant to the business. It has thus become imperative for suppliers to cost-effectively manage demands across both their print and online channels. Product information in many companies today is set-up and managed in multiple “silo”ed systems, across the enterprise and even across geographies. This results in data inconsistencies and significant extra costs incurred in setting up product information for use throughout the enterprise.