What is Product Information Management?
Product Information Management (PIM) is an application that provides trusted product content for unified commerce, relevant product information for micro-segments and product insights for improved customer loyalty
A PIM solution aligns the digital transformation imperatives of an enterprise by improving operational excellence and engaging with the customer throughout their purchase lifecycle.
A PIM solution
- Improves sales by providing the right product for the right customer at the right time
- Accelerates new product introduction
- Reduces supply chain costs and identifies bottlenecks through better reporting.
A PIM solution keeps all the business users on the same page throughout the entire application ecosystem by connecting with data pools, vendor data, marketplaces, eCommerce platforms and Digital Asset Management solutions.