Delivering on the Promise of an Integrated Omnichannel Experience

A new generation of consumers demand accurate, consistent data across multiple channels with 81%[1] researching products online before buying in store. Consumers consult product data on multiple channels almost simultaneously via their mobiles, laptops, in-store and on social media. And with 69 percent of consumers saying that their …

Read More

How Does a Product Information Management Solution (PIM) aid in a Unified Commerce Paradigm?

What is Unified Commerce?  The short answer: competing on customer experience. A step beyond Omnichannel, the unified commerce business model is the response to the sharp increase in mobile usage rates and the shift from a product-centric approach towards customer-centricity. This new wave of digital synergy was …

Read More