How Riversand PIM Enhances Shopify E-commerce Experiences

Padmasree Venkataraman

By Padmasree Venkataraman

On January 26, 2021

You’re excited! You enjoyed several good wins last year, particularly on the international side, and your business pipeline at the start of 2021 looks active.

Now you’re ready to expand.

“We’ll launch another Shopify e-commerce site and get a foothold into new markets as quickly as possible,” says one of your e-commerce managers.

She continues to name a list of things to make it happen. “All we need is…”

  • “Broadband internet?” Yes, easy!
  • “Mobile money and cross-border payments?” Not a problem.
  • “Supply chain for deliveries?” Check!
  • “Product information management?” …Well…ummm…


The product manager on your team speaks up. “Not in a million years!” he says. “How on earth shall we deal with an explosion of product information or manage it through 3rd party logistics?”

He continues, “Think about it: Even after putting together various systems to automate things, it may not help much. You know managing copious of product information manually could be a potential nightmare.”

As a seller, using Shopify to grow your business may be a great idea. Yet, it’s an illusion to think that it would be possible to coordinate and manage all kinds of product data without an organized system. 

Struggling with product logistics at scale?

You’re not alone.

Whether you are a Shopify e-commerce seller looking to enhance your e-commerce experience or considering using it as a sales channel – managing all your enriched product information with a Product Information Management (PIM) system can help enhance revenue while cutting costs.

Some key considerations to choosing a solution include:

  • Selecting and integrating to third-party solutions
  • Managing your inventory and supply chains
  • Enriching product data for different locations
  • Optimizing delivery of product experiences


After all, when you combine a powerful PIM system with your Shopify e-commerce, it helps you work smarter, not harder.

Think of the Riversand PIM System as Your Business Performance Driver

The Riversand Master Data Experience Platform (MDxP) powering the PIM system is a unified cloud-native solution that creates measurable value for Shopify e-commerce retailers looking to make the right strategic decisions.

You can treat Shopify as your consumer-facing marketplace which helps deliver e-commerce experiences. And position the PIM system as a core functionality to create or assemble those experiences together.

Here are some other benefits that come with a PIM implementation:

1. PIM launches your product to success

We’ve been looking at many Shopify sites for so long that we can often tell from one look whether the product will succeed.

Many won’t.

And that’s because product information placed on the site directly influences your customer to buy.

According to the Chain Store Age, incomplete product content steers the consumer’s buying sentiment negatively as it doesn’t invoke confidence in the product. Due to the same reasons, retailers also have to bear the costs of e-commerce returns as high as 30%, and general clothing sites see return rates up to 40%.

It is painful to think of the orders you ship and then have to pay for return shipping. Moreover, the returns experience affects your repeat business.

Look at the images below. Which of the two sites does a more appealing job with product information?

Flipkart eCommerce PIM

Source: Flipkart

The product listed above does not have important information, such as battery details or USB and charging options.

Whereas the same product listed on the Amazon site below provides much more accurate and rich content, including a user manual preview and other manufacturer details.

Amazon Data

Amazon eCommerce

Source: Amazon


That is to say, enriched, correct, and complete product information helps users decide on purchasing a product, reduces the number of returns, and minimizes the effort to respond to customer queries.


2. PIM improves product-based SEO for Shopify

As a Shopify retailer, you may be asking yourself, “How can we get in front of our customers online?”

Per a survey conducted by Retail Dive, 87% of shoppers start their search for a product online before venturing out to a brick-and-mortar store.

And when your Shopify website doesn’t appear in those search terms, you may be potentially losing out on traffic and revenue.

Industry marketers say, a PIM solution helps them stand out in search with product-based SEO. As a first step you can determine what keywords your customers are using most often and integrate them with your existing brand content.

SEO optimized keywords populated throughout your pages enhances brand consistency and awareness across social media and other channels.

While Shopify itself does have an integrated SEO tool, it relies on brand owners or retailers to show the right product information.

With Riversand PIM, you can store, manage, and auto-generate these keywords, meta descriptions, and alternative texts for each product’s images seamlessly to enhance your Shopify’s SEO.


3.   PIM and DAM boosts visual representation of products

A recent study found that customers more likely to add products to their cart if they watched a product video or viewed high-quality images.

  1. 89% of businesses believe video, in general, gives them a good return on their investment.
  2. 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video

Products showcasing high-quality, multiple view images, 3D imaging, and videos create a trust factor and, in fact, enhance customers’ buying experience.


Product Data Product Data Management


Our PIM and DAM solution organizes, stores, and manages all digital assets.

These assets include images, videos, audios, manuals/guides, and other documents for each product as per Shopify’s requirements and can share the pictures to Shopify in bulk, seamlessly and effortlessly.


4. PIM/DAM lets you set up product variations, collections, and bundles

A change in season or trend calls for a quick change in color schemes, styles, sizes, and fabrics, to name a few details. This assortment needs to be consolidated swiftly to appeal to the customers.

Bundles and collections offer several benefits to retailers.

  • Optimizing existing inventory
  • Enhancing the product or marketing mix
  • Reducing distribution costs
  • Pushing out new products quickly
  • Increasing the number of units sold


However, Shopify does not have built-in features to help create or maintain these product collections and bundles (two or more products sold together). Instead, a separate tool is used, or complex scripts are inserted to help with these tasks.

But when you think of scaling to hundreds to thousands (or to millions) of products and bundles, you need a PIM system to keep data organized and have it available to users, departments, and other systems within an organization.

For example, look at how Nordstrom provides multiple “shop-the-look” options and collections based on the latest trends.

nordstrom data PIM


nordstrom PIM

5. PIM unlocks rapid omnichannel growth

The differentiating advantage of PIM software is its ability to scale omnichannel operations and sell more products in different markets. This is no small feat.

Michelle Pacynski, VP of Digital Innovation at Ulta Beauty, explains:

A key objective for guest-facing systems is to drive a consistent experience regardless of the way she wants to shop. So, whether that’s in-store, in our mobile apps, or online, we feel that we can provide a single brand experience across all channels.

For this, the product information must remain consistent and accurate, with the right SEO-enabled descriptions and enriched with images and video. Besides, this information must be translated, localized, and optimized by marketing teams before being spread across hundreds of distribution channels. All done in real-time to manage the customer experience.

Ulta Beauty PIM powered

6.   PIM helps with contextualizing data based on location

As part of your international strategy, you must store product data in local language(s) and provide content options based on the region.

Spreadsheets, once a sought-after productivity tool, underscores the manual toll of cost and effort it requires.

Working in rows and columns can be tedious when maintaining a version-controlled product catalog in multiple countries. You will need to export product data from one e-store, duplicate the products, and localize product data and page content. You will also need to migrate that data to Shopify stores in each of your different geographies.

Riversand simplifies this process. With Riversand, you can publish localized or regionalized data based on the corresponding region’s Shopify store – quickly.

Data to Experiences – The Riversand PX 360 solution is a springboard to identify new ways to increase scope and scale for Shopify sites. PIM not only enhances end-user experiences across Shopify websites and apps but also enhances the business’ experience. The massive scale of product changes can be done faster and integrated with Shopify eCommerce platforms and mobile application channels using Riversand’s Shopify connectors. Get closer to the edge of what’s possible with Riversand PX 360.

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