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PIM is the “Gem” in JTV’s Revamped Digital infrastructure


By Riversand

On July 17, 2018

We are really excited to announce that our long-time customer, JTV (Jewelry Television) has just completed an essential integration of our comprehensive Product Information Management (PIM) solution.  JTV (Jewelry Television) is the leading retailer of jewelry and gemstones in the United States and also a guiding force within Riversand’s Customer Advisory Board.

On air and online, JTV relies on real-time product information that is not only up to date, but also rich in product attributes, owing to the complexity of gemstone classifications.  JTV launched Riversand’s Product Information Management (PIM) system just prior to a re-platform of their entire digital web infrastructure, placing the entire product catalog under the management of the Riversand PIM system. A believer in “going in-house, not outside”, JTV writes all its own software, but relies on Riversand for its PIM solution.

“The PIM platform was a key component of our proprietary digital web infrastructure release as we added many facets to our data and restructured our product hierarchy to make product information much more accessible to our customers.  Our proprietary web platform was specifically constructed with this new hierarchy in mind, so there was a strict dependency on PIM being in place on time.” said Chris Meystrick, JTV’s CTO. “We were in the market for a PIM provider, and fell in love with Riversand, they have the best technology … we wanted a solution that would fit together with our enterprise solution as though we had written it ourselves and it does.”

Riversand completed the PIM integration with JTV’s internal product team, resulting in their entire product catalog being placed under the management of the Riversand PIM system.  JTV’s key platform requirements included the construction of numerous business rules to govern the integrity of JTV’s data, as well as the speed of change propagation to all their digital properties.

“With the construction of a message fabric, that supplies all of JTV’s product integration to all their web properties and business partners, they are able to move changes in PIM to all business partners and their web properties in less than 10 seconds”, said Raul Rom, EVP Global Customer Relations at Riversand.  “This allows JTV to execute on their omni-digital strategy much more effectively than any time in the past.”

JTV and Riversand have been working together since 2015, having completed their initial PIM implementation in 2016. Its’s incredible to think that we have been able to be such an integral part of Jewelry Television’s ongoing digital evolution.  We look forward to a bedazzling future together!

Read more about Riversand’s PIM and MDM solutions.