Digital connection to consumer: How NIVEA leverages data to drive the ultimate digital consumer experience

With data being a brand’s greatest asset, consumer loyalty now lies at the intersection between content, information management, and technology.

This webinar will provide a unique inside look into how NIVEA, a leading provider of innovative high-quality skin care products, built its information and data infrastructure from the ground up to deliver superior digital consumer experiences.


Jasmin Quellmann is Head of Studio NX at Beiersdorf AG. She is responsible for the global digital content and distribution strategy. Previously, she held a variety of roles at Beiersdorf across digital marketing and e-commerce including developing the infrastructure plan for Product Information Management, overseeing product syndication, and leading the global digital strategy and owned media for NIVEA For Men and Labello.