Consumer Goods – Bootcamp for Digital Leaders
Consumer Goods – Bootcamp for Digital Leaders: Driving digital customer experience with data
The CPG company of the future runs on data. Understanding the customer is critical for success. Incomplete data hinders business decision making internally. Retailers and consumers require market-ready information. Come and discuss with your peers how you can run your business smarter with data.
Register now and reserve your seat!
|9.00-9.10||Opening by Erik Kulterud, Country Director Avensia Norway|
|9.10-9.40||Keeping up with fast changing consumer expectations|
As a manufacturer of food, ingredient, snacks and care products Orkla reacts to fast changing consumer demand with an efficient supply chain. Orkla has to connect supply side and demand side in a sophisticated way, offering different relevant brands per each country while at the same time adhering to the guidelines of global brands and retailer’s brands.
Speaker: Johan Ekegren, SVP of IT, Orkla
|9.40-10.00||Roundtable: Building the business case for data management in food and CPG enterprises|
|10.00-10.30||Coffee break & Networking|
|10.30-11.00||Experience Riversand Master Data Management: simple & intelligent|
Explore and experience in an interactive flavour, the visionary platform in master data management. Born in the cloud, up and running fast to deliver data driven digital business for faster supply chain operations, smarter customer experience or product introductions in omnichannel commerce. Learn how you can take data and machine learning in action to streamline time to market and provide more relevant offers to your customers.
Speakers: Colm Creagh, VP Northern Europe & Helen Grimster, Senior Solutions Engineer, Riversand
|11.00-11.30||Unifying customer experience across digital channels through commerce, content, and campaigns|
Unifying experiences across all digital touch points is mission critical in the age of the customer. Being able to deliver exceptional customer experience in every interaction with your brand, products or content is not only critical but a necessity in order to stay relevant in a disruptive and fast-paced marketplace.Episerver will talk about how you can launch new brand sites across the globe in a matter of days with the highest level of security and redundancy. Streamlining the way content creators work, how content is delivered in various channels through headless delivery and adapted to each individual through AI personalization Episerver delivers a ROI of a staggering 433% in less than 6 months!
Speaker: Steve Celius, Country Manager Episerver, Norway
|11.30-12.00||From strategy to execution of a digital business transformation|
Learn best practices to define a digital strategy. Understand the role of data, the tools, the people and processes from defining goals, creating stakeholder and management approval, down to selecting the right solutions and execute with quick wins.
Speaker: Therese Boger, Senior Business Advisor, Avensia
|12.00-12.30||Embracing the potential of AI in retail and consumer goods.|
The industry is changing rapidly, and the future is in fact very much present. Learn how AI technology can empower your people and enable your business.
Speaker:Jon Jahren, Cloud Solution Architect, Data and AI, Microsoft
|From 12.30||Joint Lunch & Networking|