Product Information Management for CPG industry

CPG

CPG firms today face the triple challenge of demanding, digital consumers, new competitors, and a shifting balance of power in the CPG ecosystem. But they also are struggling to cope with the immense growth in data volume, variety and velocity and how to use it effectively. To stay competitive, CPG brands need to move quickly to master their data.

Food & Beverage

Personal Care

Home Care Products

Baby Care Products

Track Raw Materials

Avoid the potential for pitfalls like added fees, a damaged reputation, and PR nightmares, without a proper quality management program. A data management solution will enable consistent and reliable raw food traceability to ensure food safety and timely delivery - especially for items with a limited shelf-life.

Manage New Product Introductions

Learn about your customers, what they want, need, and lack by involving all business partners in the process of successfully bringing to market new products. With a product information management platform shared company-wide, decisions regarding new products can now take into account additional insight, thereby offering the right products at the right time to the right customers.

Eliminate Silos

Connect distant yet dependent departments (such as purchasing and shipping) for inbound freight management allowing for transparency among functions throughout the organization for maximum production. Data and product information management automates data flow, effortlessly linking together appropriate departments.

Brand Management and Optimization

As dietary trends and fads come and go, be proactive in assessing the best positioning and marketing for certain products and brands. Product information management provides data that is consistently updated—a tool that can be especially helpful in brand management where perception and messaging is so crucial for profitability.

Drive Business Growth

Drive business growth by reducing time-to-market for new products. Faster onboarding of product and consumer data and better data analysis tools provide the high-quality data needed to drive better product decisions. Develop a customer feedback loop that helps to identify areas of unmet consumer demand, while combining customer and product intelligence to improve customer acquisition and retention.

Reduce Risk

MDM provides CPG companies with visibility into the most up-to-date product information in real time, ensuring the accuracy of product information and avoiding costly mistakes that undermine brand reputation. MDM also keeps private information safe-guarded by making it easy for data stewards to set defined global controls.

Achieve Operational Excellence

Manual processes are inherently prone to error. By replacing manual onboarding with MDM, CPG companies can automate the reconciliation of non-standardized information and eliminate hierarchy management concerns. MDM also increases supply chain efficiency by simplifying collaboration between vendors and internal teams.

Why Riversand

Riversand’s cloud-native, digital-ready Data Management solutions enable smarter information management through intelligent automation, meaningful insights and a better user experience.

Best Solution in the Market

Riversand is a Visionary* in the Master Data Management sector. We work alongside leading retailers to solve today’s data management problems and define tomorrow’s solutions - resulting in the best products in the market today.

Excellent Customer Track Record

Our success is our customers’ success. We have deployed our MDM platform and applications with leading retailers across the globe, but more importantly, we have helped these retailers reduce costs, accelerate NPI’s, win and retain new customers and grow sales.

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Long-Term Value, Delivered Quickly

We have a track record of successful implementations with our customers. Our aim is always to deploy Riversand technology in as short a time as possible so that our customers can see results in the short term - and the long-run.

Learn more about Master Data Management for Consumer Packaged Goods

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Case Studies

Schneider Electric Buildings Business (SEBB) and Riversand MDM