Master Data Management has been around for many years, and has historically earned itself something of a bad name as a silo that is the preserve of the IT department, and – when badly applied and enforced – a bottleneck that slows innovation. However, there are fresh and new approaches to consider that mean that – when properly applied and enforced – MDM can serve as the basis for enterprises becoming more data-driven as part of digital transformation initiatives. For example, baking MDM into new enterprise applications turns one of the traditional criticisms of MDM on its head by directly linking MDM to the delivery of business value and directly involving the users most likely to benefit from it.
Matt Aslett, Research Vice President, Data Platforms and Analytics at 451 Research and Shyam Potta, Vice President of Product Management at Riversand as they explore how MDM can help establish data as a foundation for digital transformation efforts.
In this webinar you will learn:
• Current trends in the MDM market and how MDM enables digital transformation initiatives
• The role of data – and more importantly, how organizations can leverage data to create better and faster business outcomes
• Collaborative, self-service data management approaches that lead to insights