Boden to utilise Riversand PIM technology and Comma implementation consulting services to enhance customer experience and support accelerated growth plans.
London, UK and Houston, TX – October 16, 2018 — Boden is a British clothing brand for those who embrace life with a sense of fun. The British online retailer that launched in 1991 as a catalogue retailer is now a multi-channel retailer, selling stylish womenswear, menswear and children’s ranges with distinctive design details.
Booming online sales and several online marketplace outlets, as well as its own stores and department store concessions, necessitate a strong omni-channel strategy for Boden. Market-leading technology is an essential support system to this continued accelerated growth.
As part of a wider strategic programme of work, Boden selected Riversand and Comma Group to provide a new, cloud-hosted solution to manage product data for its rapidly growing range. The Riversand Product Information Management (PIM) solution will ensure that Boden delivers rich content and seamless experiences to customers, regardless of which channel they prefer to use. Comma’s proven experience of designing and delivering robust PIM solutions will ensure that Boden leverage the maximum value from the technology and will support the end to end change process.
“We chose Riversand and Comma after a detailed analysis of numerous solutions. They impressed with their understanding of this complex area and use of new technologies to address challenges that the digital age presents for the flexible and ubiquitous provision of product information. We look forward to working with them in the implementation of our new PIM solution” said Phil Lewis, Director of Digital at Boden.
“The competitive landscape for online retail is constantly shifting, especially for those who are serving a global market,” said Mark Thorpe, Riversand VP Sales Europe. “Anticipating and delivering on what consumers want is absolutely key when it comes to succeeding, and effectively leveraging data is the secret to ensuring this happens. Our solution will help Boden derive higher value from product data and ensure insights are available to provide fantastic customer experiences. We’re delighted to be a part of Boden’s customer success strategy and we’re especially looking forward to their accelerated growth”.
“Boden appreciates that a successful PIM implementation is not only down to good technology and methodologies, but the skill and cultural fit of the people involved. Before final selection Boden invited Comma and Riversand (as well as competitors) to run 3 days of workshops, in order to assess how well we would work together. This had the added benefit that we were able to gain better insight into Boden’s requirements and therefore refine our estimates” said Stuart Squires, Managing Director EMEA of Comma Group.
Riversand cloud-native master data management solutions are designed to support customers’ digital transformation journeys through improved business agility, faster adoption and improved collaboration across the enterprise. Riversand has a vision of helping companies know their customers better, move products faster, automate processes, mitigate risk and run their businesses smarter. Our customers, partners and analysts recognize us as a trusted partner, visionary and a leader. Visit Riversand.com for more information and follow us RiversandMDM on Twitter and Riversand on LinkedIn.
About Comma Group
Comma are a technology agnostic MDM/PIM Consultancy dedicated to delivering high quality data solutions. Comma specializes in sustainable business solutions where technology acts as the enabler. Formed in 2015 Comma recognised the increasing importance that data plays within the 21st century business. The exponential boost in its value to support wider initiatives, such as digital transformation and customer loyalty programmes, means that good data management is becoming an increasingly competitive advantage to organisations.
We are not just another system integrator but instead a strategic partner invested in delivering solutions that align to your business objectives.
Comma has headquarters in Warwick, with offices in York and Atlanta USA as well as expanding into Europe.
Comma Group Ltd
The British online retailer was launched in 1991 by Founder and Creative Director Johnnie Boden, with just eight menswear products. The brand quickly expanded into womenswear and childrenswear and currently has over 1.5 million customers worldwide. In 2017, Boden opened its first central London flagship shop on the King’s Road, with further shops set to open in 2018. Boden’s stylish range of clothing and accessories are available to buy via catalogue in the UK, USA, Germany, France, Australia and Austria, and online – trading in over 60 countries with more than 1000 employees across all markets.