Riversand and parsionate Announce Strategic Partnership to Drive Data Management in the Cloud

February 7, 2019

The partnership enables parsionate to offer consulting and system integration with Riversand’s market-leading Master Data Management (MDM) software. Riversand’s customers will benefit from parsionate’s integrated consulting and implementation programs.


With its local presence and knowledge of the industry, parsionate is ideally positioned to provide the best possible services, and to advise and assist prospective and existing customers on their way to a cloud solution for master data management.

Riversand has been increasing its footprint in Europe following the appointment of Ben Rund in 2017 as managing director for the DACH region and vice president business development for Europe. Gartner has positioned Riversand as the only visionary in the New Magic Quadrant for Master Data Management. The partnership with Riversand enables parsionate to offer consulting and system integration for a market-leading system in Master Data Management.

“We are delighted that such a renowned consulting specialist as parsionate has joined our network of partners. Our major customers require comprehensive solutions and integrated consulting and implementation programs and parsionate has an excellent track record in this area,” says Rund.

A key aspect of Riversand’s new cloud-based platform solution is the shift from an application-oriented approach to a data-oriented approach focused on results, that simplifies the process of identifying, managing and analyzing master data across application boundaries.

With the new solution, customers have the option of using pre-configured industrial templates or customized solutions for particular industries. Industry-specific processes can be leveraged, enabling quicker time to market. Furthermore, additional standard functions (“apps”) can be added as required to extend the platform. parsionate will use the new features to develop and offer its own apps for the platform.

“A key part of our growth strategy is to advise our customers on selected solutions and implement them with our highly qualified team,” says Thomas Sperrfechter, founder and managing director of parsionate, “Our clients can rely on us to focus solely on solutions that have been ranked among the top in the world by global analysts and to have in-depth knowledge of these solutions.”

About Riversand
Riversand is a global leader in information management that has a vision of assisting companies to make their data useful, usable and meaningful. Its Master Data Management platform empowers its customers to know their own customers better, move products faster, automate processes, mitigate risks and run their businesses smarter. Riversand’s customers, partners and analysts recognize it as a trusted partner, visionary and a leader. For more information visit https://www.riversand.com/ and follow us @RiversandMDM on Twitter and Riversand Technologies on LinkedIn.

About parsionate 
Digital transformation is changing markets, consumer needs and the way value is created. parsionate GmbH, with its headquarters in Stuttgart and offices in Hamburg and Amsterdam (NL), supports European businesses in implementing their transformation strategies. It suggests appropriate data management concepts and implements them based on state-of-the-art standard software. Experts offer comprehensive consultancy and professional knowledge in implementing leading software solutions. Its team comprises some of the leading consultants for e-commerce, omnichannel and Master Data / Product Information Management (MDM/PIM) as well as system architects and technical consultants. For more information visit http://www.parsionate.com. Follow parsionate on Twitter (@parsionate), LinkedIn (parsionate), Xing (parsionate GmbH) and Facebook (parsionate).

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