Welding & Cutting Products Leader uses MDM for Product Data Solution with MAM to Rollout Global Website Platform with Localization across 40 Countries
Houston, TX — (May 5, 2015) — Riversand Technologies, a worldwide provider of Product Information Management (PIM), Master Data Management (MDM) and Data Quality solutions, today announced that ESAB, a leading manufacturer of welding and cutting products and processes, has successfully implemented Riversand to centralize ESAB’s worldwide product data. ESAB originally chose Riversand to support its global operations by enhancing the multi-channel experience for ESAB’s global customers, partners, marketing, and sales. Riversand’s MDMCenter solution empowered ESAB with key data to launch a redesigned web site featuring an improved user experience – allowing visitors to access rich product content using embedded product specification sheets powered by its PIM as well as images and pdf files sourced by its Media Asset Management (MAM) module.
“The redesigned website and its global launch is part of ESAB’s ongoing digital initiative to deliver more value to the welding and cutting community in all markets it serves,” said Carrie Godwin Barnwell, Global Web Marketing and Digital Manager. “Riversand’s solution enables us to easily access product marketing and technical information to provide rich product content. Also, images are stored and tagged by country along with supporting text in 23 languages so we can offer a truly localized experience.”
“We are very excited for ESAB’s milestone and proud to support them in providing world class customer service with a rich user experience” said Upen Varanasi, CEO of Riversand. “Additionally, we look forward to seeing their organization benefit from the operational efficiencies of implementing a PIM for centralized product data.”
About Riversand Technologies
Riversand Technologies, Inc. is a worldwide provider of Product Information Management (PIM), Master Data Management (MDM) and data quality solutions. Customers include VF Corporation, Bed, Bath & Beyond, Beiersdorf, Domino’s Pizza, Schneider Electric, ESAB, Teva Pharmaceuticals, ConocoPhillips and ExxonMobil. Riversand’s PIM and MDM solutions allow clients to manage accurate, timely and up-to-date information through their supply chains, providing accelerated time-to-market, vendor data on-boarding, product assortment growth and an enhanced cross-channel customer experience. For more information, visit Riversand.com and follow@RiversandMDM on Twitter.
ESAB, owned by Colfax Corporation, is a leading producer of welding equipment, consumables and automation equipment, as well as cutting machines and systems. For each discipline, continuous development of methods, materials and know-how is being directed to meet the challenges posed by a diversity of industry sectors. ESAB is organized to deliver efficient, high-productivity solutions to meet their customers’ requirements in a manner that exceeds their expectations. ESAB’s customers are found in the following industries: automotive, general fabrication & civil construction, pipelines, pipe mills, power generation, process industry, repair and maintenance, shipbuilding and offshore, and transport and mobile machinery. Over 100 years after the company was founded, ESAB serves a global market. The group is organized in the regions Europe, North America, South America, Asia/Pacific and India. ESAB’s reach extends to almost every nation in the world, with more than 8,700 employees and manufacturing facilities across four continents. For more information, visit ESAB atwww.esab.com.