What is Product Experience Management?
A way to provide a superior shopping experience by providing customers with the right content at the right place in their journey.
- Personalized content
- Customized for individual regions and languages
- Accuracy of product information
- Consistency across channels
Customer experience is key to improving sales and ensuring return customers.
Bad product information leads to lost revenue, decreased customer satisfaction and erosion of brand value. Customers today are no longer satisfied with impersonal mass-produced content. They want targeted content addressing their unique experience delivered to them at the right points along their journey.
Companies need to know their customers and their own products better than ever before.
Product Experience Management (PxM) refers to combining this knowledge and building on it, allowing companies to provide their customers a superior shopping experience. Further, a PxM system is capable of capturing data about the commercial performance of the products and delivering insights back to the marketing teams so they can continue to improve the customer experience.