Cross channel retail sales, in the US, will reach $1.8 Trillion by 2018, with 59% of all retail sales being “web impacted”.
In this “age of the customer” corporations will need to focus on four “pillars” 2 to engage with their customer and maximize their revenue potential:
- Experience Management (B2C & B2B)
- Product Information Management (PIM)
- Commerce Management
- Order management
Understand why managing product information is critical to your business.