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CDP vs MDM to obtain Customer 360

Businesses are always trying to obtain a better view of their customers by leveraging their customer data. MDM platforms are the leaders in the market with the most comprehensive solutions for the needs of the businesses. Customer Data Platforms (CDPs) are a new entrant in the market which are being considered for the purposes of obtaining a better view of the customers. How do CDPs stack up against MDMs? Read our blog to learn more about the two applications. Also, check out this Gartner article that lays out the differences between the two platforms and the choices that customers should consider before picking one.

CDP vs MDM

Gartner, Choose Between Customer Data Platforms and MDM Solutions for 360-Degree Customer Insights, Malcolm Hawker, Simon Walker, Sally Parker, 30 January 2020

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Riversand.

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