Paige Bartley’s expertise is grounded in data analytics and AI at 451 Research. She looks at one of the hardest-hit industry segments – retail and commerce – facing a reduction in customer demand and visibility due to the current crisis. 

She talks about gaining a full view of the customer by laying a strong foundation in data management. In this time of duress, as companies are looking at immediate outcomes and cost efficiencies, she recommends businesses take a hard look at their crown jewels – that is, the most critical data that fuels their company. 

Then think long-term: Be strategic in getting that data in order, which will ultimately result in other downstream successes. 

Riversand’s platform helps businesses get smarter about their data – improving operations, product information, and the customer experience to remain on top of their customers’ minds in these changing times – and beyond.