Customer Focus in the Age of COVID with Paige Bartley of 451 Research
Paige Bartley’s expertise is grounded in data analytics and AI at 451 Research. She looks at one of the hardest-hit industry segments – retail and commerce – facing a reduction in customer demand and visibility due to the current crisis.
She talks about gaining a full view of the customer by laying a strong foundation in data management. In this time of duress, as companies are looking at immediate outcomes and cost efficiencies, she recommends businesses take a hard look at their crown jewels – that is, the most critical data that fuels their company.
Then think long-term: Be strategic in getting that data in order, which will ultimately result in other downstream successes.
Riversand’s platform helps businesses get smarter about their data – improving operations, product information, and the customer experience to remain on top of their customers’ minds in these changing times – and beyond.