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Industry
Jewelry Omni-channel
Geographies
86M US households
Number of SKU’s
1.6 Million
Revenue
$520 Million

With over 1.6M products and 50K new product introductions each year, JTV relies on high quality, dependable content to emphasize the true brilliance of its gemstones and jewelry.

Turning Information into insight
Challenge
  • Disorganized & intractable content
  • Large portfolio (37 digital assets per product) across multiple channels
  • Inefficient SKU creation system, processes & taxonomy
Solution
  • Extend taxonomy for gemstone content with ability to attach wireframes to gemstones = better dimensions for digital photos of products
Benefits
  • Increased revenue by $7M
  • Reduced internal & external failure costs
  • Increased sales conversions
  • Faster time to market, better merchandising

Learn more about how our MDM solutions can help.

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