Industry
Welding Equipment
Geographies
80 Countries 37 manufacturing plants
Number of SKUs
25 K, 1.3K Product Lines
Revenue
$218M

ESAB is a world leader in the production of welding and cutting equipment. ESAB distributes its products worldwide through regional offices and partners, with catalogued and online product information supporting sales.

Turning Information into insight
Challenge
  • Catalog production highly manual
  • Fragmented product data storage
  • Inconsistent, error prone data
  • Multiple teams, agencies & websites, catalogs
Solution
  • One source of product information for all channels, customers, & trading partners
  • Adaptive and personalized layouts with embedded images and complex tables
  • Automated language specification
Benefits
  • Catalog processing time reduced 60%
  • Page production time reduced 50%
  • $750,000-$1,500,000 annual marketing cost savings
  • Improved website usability & functionality

Learn more about how our MDM solutions can help.

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