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PIM for Experiential Retail Needs Artificial Intelligence and Human Context

Technology trends affecting the retail industry are changing the role of Product Information Management (PIM) and making PIM more critical than ever for success.

From machine learning and AI, to ubiquitous connectivity and 3D printing, technology is changing both sides of the retailer/consumer dynamic.

What must a next generation PIM system be able to do?

Riversand sat down with IDC’s Program Director for Worldwide Omni-Channel Retail Analytics Strategies, Greg Girard to discuss how experiential retail is placing demands on PIM systems to be more open network oriented with native artificial intelligence.

Read the whole story from IDC Retail Insights – Analyst Connection here.

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“We chose Riversand and Comma after a detailed analysis of numerous solutions. They impressed with their understanding of this complex area and use of new technologies to address challenges that the digital age presents for the flexible and ubiquitous provision of product information. We look forward to working with them in the implementation of our new PIM solution”
Phil Lewis
Director of Digital
"Riversand PIM enabled us to bulk change products and add or remove information from product profiles easily. The rules that we are able to customise for PIM block changes from happening on the site without review."
Jessica Lowden
eCommerce Operations Supervisor
"Riversand’s solution enables us to easily access product marketing and technical information to provide rich product content. Also, images are stored and tagged by country along with supporting text in 23 languages so we can offer a truly localized experience."
Carrie Godwin Barnwell
Global Web Marketing & Digital Manager
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