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PIM for Experiential Retail Needs Artificial Intelligence and Human Context
Technology trends affecting the retail industry are changing the role of Product Information Management (PIM) and making PIM more critical than ever for success.
From machine learning and AI, to ubiquitous connectivity and 3D printing, technology is changing both sides of the retailer/consumer dynamic.
What must a next generation PIM system be able to do?
Riversand sat down with IDC’s Program Director for Worldwide Omni-Channel Retail Analytics Strategies, Greg Girard to discuss how experiential retail is placing demands on PIM systems to be more open network oriented with native artificial intelligence.
Read the whole story from IDC Retail Insights – Analyst Connection here.