Retailer’s foundation in an Integrated Business Strategy

Product Information Management (PIM), Retailer’s foundation in an Integrated Business Strategy

In their article “The consumer sector in 2030: Trends and questions to consider”, McKinsey takes a closer look at how the digital revolution is changing retail industry strategy and what are the most prominent data challenges and trends within the coming years.

Consumer-facing businesses are shaped by five dominant forces which interact, disrupt & shape a new world order for retailers. A robust product information management strategy has a direct impact on four of these five forces.

Retailers with an integrated business and product information management strategy and an agile execution team are better equipped to fight this retail warfare.  In the article we examine the current retail drivers and why the right Product Information Managment – PIM – solution is essential.  Learn about the five-forces and more …

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“We chose Riversand and Comma after a detailed analysis of numerous solutions. They impressed with their understanding of this complex area and use of new technologies to address challenges that the digital age presents for the flexible and ubiquitous provision of product information. We look forward to working with them in the implementation of our new PIM solution”
Phil Lewis
Director of Digital
"Riversand PIM enabled us to bulk change products and add or remove information from product profiles easily. The rules that we are able to customise for PIM block changes from happening on the site without review."
Jessica Lowden
eCommerce Operations Supervisor
"Riversand’s solution enables us to easily access product marketing and technical information to provide rich product content. Also, images are stored and tagged by country along with supporting text in 23 languages so we can offer a truly localized experience."
Carrie Godwin Barnwell
Global Web Marketing & Digital Manager