CEO of Riversand on what the future of Master Data Management looks like

Upen Varanasi discusses the changing dynamics in Master Data Management and Product Information Management solutions. B2B customers want to gain insights and be able to measure the impact of the technology solutions they chose for their business. Data Management is the foundation of leaders who have pivoted to lead their company with a data-centric strategy. Central to this strategy is a Next-generation Master Data Management and Product Information Management which will provide Relevance and Insights to business in addition to Trusted data. As business continue to meet consumers in near real-time basis, they are looking at harnessing these interactions to gain critical insights and provide relevant information to their consumers. B2B customers want to be able to manage this explosive data growth with a scalable, feature rich Data Management solution that provides the best user experience.

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