MDM can add value to your business as an enabler in many different ways:
- Reduce the cost bases to “run the business”
- Increase revenue and market share
- Provide an opportunity to “transform the business” — for example, allowing customer support representatives to perform inside sales activities enabled by trusted customer and product master data.
However, in order to quantify these benefits and gain end users’ commitment to these programs, master data management must be tied to key business drivers.
In this Gartner report, analysts Bill O’Kane and Simon James Walker, provide case studies to help data and analytics leaders communicate where and how MDM can deliver clear business value.
Gartner Where and How MDM Adds Value to the Business, Bill O’Kane & Simon James Walker, 26 June 2017