Online grocery and cross-sector integration are driving enhanced foot (and online) traffic – think grocery aisle next to electrics and books. New user interface technologies – like chat-bots enabled by sophisticated data mining – are now coming of age and enhancing interactions with customers.
There is no room for relying on tried-and-true retail drivers for sustaining retail businesses. The queen and king are still your loyal customers and obsessing about their behaviors and experiences is key. Does your company have the talent and technology to embrace the future of retail?
To learn more, download Forrester’s November 2017 report “Predictions 2018: Customer Obsessed, Data-Driven Retailers Thrive” compliments of Riversand.