By working on their direct-to-consumer (DTC) strategy, brands have worked toward improving their market share and ensuring revenue growth. But the process is incomplete without a proper content strategy. Customer demand of deeper and broader product content creates a needs for brands to take ownership of this strategy to improve customer experience and build on their DTC strategy.
This webinar talks about:
- Growth of DTC strategy
- Challenges from the likes of Amazon for brands
- Need for good product content strategy
- Suggestions on improving this strategy
- A framework for evaluating current and future content strategy