Spending on real-time analytics is set to tripple between 2016 and 2019, being driven by the fast pace of digital business as well as optimization of business processes. Companies are looking to MDM as the foundation for the development of 360-degree views of customers and in support of supply chain optimization, particularly with respect to real-time visibility and decision making.’
These real-time demands have increased data volume and velocity. Thus, real-time data has emerged as an MDM priority for data and analytics leaders, with high availability master data emerging as a key capability to keep pace with increasing data volume, velocity and variety.
Multi-domain MDM enables digital business to advance from “collecting” data for a single data domain to “connecting” several data domains.
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